TET DECOR 2024 VINCOM OCEAN PARK
Customer: Vincom Retail
Field: Shopping center business
Location: Hanoi
Implementation category: Decorating Tet event space
Vincom brings to the Spring Festival with happy sprouts bearing the Tet characteristics of 4 regions, modeled from the main image in the creative concept of artist Phuong Vu. Highlights of the decor cluster should include:
- The spaces will use environmentally friendly Green materials. The element of green living is not simply using recycled materials, Vincom brings a green space, where people exchange messages about environmental protection. Through this, we can encourage new ways of "playing Tet", focusing on activities that are both traditional and modern.
- In addition to the green element, the dragon image of the Year of the Dragon 2024 will be integrated into all decor clusters. The Dragon symbol represents Vincom's ambassador and protector of the environment.
In this year's Spring Festival series, Vincom wishes to create happy sprouts with Tet characteristics of four regions with the theme "Happy Spring Garden - Prosperous Four Directions". Developed from this idea, at Ocean Park, a giant grain-shaped HAPPINESS TREE connecting heaven and earth with the wish for a peaceful, lucky and prosperous new year was quickly designed and deployed by ATH Creative. .
In particular, Tet in the "northwest" is also recreated with crowded markets, "happy green sprouts" of apricot blossoms, plum blossoms, and wild peaches blooming. Through the decor space, ATH Creative and Vincom hope that the Tet culture of ethnic minorities here will be transmitted and spread more widely.
Besides, emphasizing the "green" element - a popular decor trend in recent years and also Vincom's general direction in the festival chain, ATH Creative uses a series of recycled materials such as colored glass. , colored plastic bottles, bamboo, etc. These materials have contributed to creating clarity and elegance for the entire miniature.
The giant tree of happiness connecting heaven and earth, carrying the wish for a peaceful, lucky and prosperous new year, was quickly prepared by ATH Creative despite the heavy drizzle in the days leading up to Tet. Enjoy traditional Tet in a modern way, add Vincom Ocean Park to your list of spring trips this Tet!
